When trying to find an urban facility such as a station in an unfamiliar place without a map or guide signs, we must rely on visual clues that we associate with the destination. In other words, we are directed by cognitive schemata that are theoretically shared by members of the same culture. Although major cities in Japan are well modernized and seem quite similar to Western cities, they still have cultural landscapes with latent clues that are hard to detect for foreign visitors. Since Japanese recognize most of these clues unconsciously, not even they can easily identify what they are. Given rising globalization and growths in the number of foreign visitors, however, a better understanding of differences in cognitive schemata for locating destinations should prove useful toward making urban spaces more navigable while preserving their cultural landscapes. Our experiment thus sought to determine who shares what visual clues for finding certain urban facilities. As stimuli for the experiment, photographs of streets taken at various places in the Tokyo metropolitan area were turned into composite images that were modified by adding or removing such elements as sign boards, human figures, and roadside trees. Subjects were then asked to rate each photograph according to the degree of likelihood that the street leads to one of seven urban facilities: a station, a university, a bank, a convenience store, a fast-food restaurant, a fashionable boutique, and a government office. The subjects were university students with varied cultural backgrounds (10 Japanese and 10 non- Japanese). After the session, each subject was also queried about his/her way-finding strategies, selfevaluation of performance in the experiment, and past living environments. The results revealed that Japanese and non-Japanese subjects shared cognitive schemata for some facilities (e.g., fast-food restaurants)—i.e., they clearly associated the destinations with certain specific components (e.g., sign boards) or general impressions (e.g., crowded small buildings) in a street scene. There were also other facilities (e.g., universities) for which the Japanese subjects shared cognitive schemata, while many foreign students did not. This suggests that such facilities need to be provided with more guide signs to assist foreign visitors.