Cultural heritages are fundamental to our history and could be central to our ‘sense of place’. These heritages located worldwide have been facing severe risks in recent years. One of the most significant risks is the threat of natural disaster as seen in Southeast Asian and South American countries. Moreover, socioeconomic changes occasioned by human activities have been surfacing as manmade disasters in present times. We can find a common criterion in both cases: ‘neglect’ can be a significant factor risking the conservation of cultural heritages because of natural as well as man-made disasters. In the UK, a majority of the listed buildings, monuments, and parks are privately owned. Thus, landowners are the most likely to neglect heritage objects or places falling under their ownership. Unfortunately, ‘cultural heritages generally lose their particular purpose for which they were originally designed and have very little market value’ (English Heritage, 2008). This means that landowners have very few incentives for conserving the sites. This study primarily intends to determine if an owner’s behaviour with regard to neglecting or maintaining heritage sites is affected by sense of place, by focusing on the case of Eyam village in the UK. This study aimed to achieve the following two major objectives: 1) Identify how a homeowner’s sense of place affects his/her attitude and behaviour towards the conservation of historical buildings 2) Identify politically manipulatable variables that are linked to the sense of place variables