The sustainable management of natural resources is a central topic for the present era. This theme includes, among the main issues, the subject of sustainable and renewable energies. This is a crucial interest for environmental scientists and for environmental psychologists because the implementation of renewable energies implies public acceptance of the impact on the landscape configuration of the involved area. Wind energy, for example, is an electricity production technology that is increasing in various European countries (Kaldelllis & Zervos, 2002; Devine-Wright, 2007; Ladenburg, 2008), and also it has a great visual impact that could trigger different reactions among the inhabitants of the involved area. Those reactions can imply different factors such as aesthetic, economic, and identitarian issues, that can depend both on the economical, social, and environmental context, as well as on individual factors. More specifically, referring to public attitudes, these could be conformed by a wide range of factors, (Devine Wright, 2005) as local perceptions of visual and economic impacts, the inclusiveness of the planning process, social influences, and the political and institutional context. In addition different studies showed that environmental attitudes are relevant for not-resident people while socio-economic benefits could be considered as acceptance compensatory variables for residents (i.e. Ek, 2005; Bergmann et al. 2006). Although a wide and strong support for wind power in different countries was found (i.e. Krohn & Damborg, 1999; Devine-Wright, 2005), we must consider that “attitudes towards wind power are fundamentally different from attitudes towards wind farms, and this distinction is at the heart of most public attitude misunderstandings” (Wolsink, 2007 p. 1191). The evaluations and the values related to the landscape are subjective (Habron, 1998; Devine- Wright, 2005), so that the aesthetical appraisal of wind farms and turbines could be generally related to a subjective perspective. Starting from these assumptions, the present work aims at investigating the relationship among landscape, identity and attitudes towards wind energy and wind farms. In particular, the study focuses on the identification of the wind farm’s acceptance decision process determinants in specific contexts, in particular economically depressed areas. The study consists in a qualitative and quantitative investigation involving the inhabitants of different districts in which wind farms are in phase of realization. The qualitative phase of the study consisted in a series of focus group that allowed to individuate the important evaluative categories useful for the realization of the quantitative phase. In the subsequent quantitative phase, which is based on a Choice Experiment method, participants will be asked to choose between different scenarios in which landscape modifications and economic costs and benefits (personal vs. public) are varied. Afterwards participants will fill in a self-reported questionnaire measuring the following areas: a) local identification with the area, b) attitudes towards wind farms, c) previous area’s aesthetical appraisal, d) trust in public authorities, e) participatory in planning and decision. The questionnaire ends with a section on the socio-demographic characteristics of the participant. The data gathered will enable us to elicit the monetary values that individuals attach to specific options in the implementation of a wind farm project, conditional on specific socio-economic and attitudinal characteristics of the respondents. This second stage of the study is at present in the phase of data collection. Results and implications of the study will be discussed.