The investigation of pro-ecological commitment has seen a clear development during the last decades, with an increase in the understanding of the conditions under which people perceive, represent, and act upon environmentally relevant issues. In recent years, our research group opted for the inclusion of a somewhat “loose” term in data collection instruments, “environmental care”, for several reasons. Lay people (the respondents of our research inquiries) can easily understand its meaning and use it to refer to the sections of their life we are interested in understanding. Applied fields that deal with the relationship people-environment – such as Environmental Education – use it in their communication pieces. The implicit positive affect contained in the term “care” is well known as referring to situations of human relations such as motherchild, for example. In our research team we value such positive approach, which is particularly relevant in the context of Portuguese and Spanish languages, in which the usual “environmental concern” of the English-written literature, typically becomes “environmental preoccupation”, even though both languages accept its alternative (and much more positive) translation as environmental “interest” (Pinheiro, 2002). Another important reason for the adoption of this positive approach is its constructive and proactive fitting into an ecologically sustainable lifestyle. The basic procedure we adopt for research projects on the subject requires data collection in two steps. In the first part of the questionnaire, we ask for characterization information about the participant plus open questions; the second section usually contains the structured items of scales of interest. Purposefully, we triangulate strategies in the hope of getting complementary information on the subject under investigation. In the question of interest for this presentation, we ask whether the respondent practices some form of environmental care. In case the “yes” alternative is marked, he/she is invited to briefly describe such type of environmental care, which allows for qualitative content analysis, but also quantitative associations of caretakers/noncaretakers with other measures employed in the study. Besides offering opportunity for exploring participants’ conceptions of environmental care, the requirement of a description in case of an affirmative answer also acts as a partial control for the inherent social desirability; even though we usually add other controls for such purpose (Pinheiro & Pinheiro, 2007). This basic procedure has been used in several studies of our research team, without any complaint of lack of understanding of the question. The typology of environmental care that has emerged from these studies clearly shows the strong influence of the media, in general, and the prevalence of activities related to garbage destination and recycling, ratifying previous reports in the literature of the area. Our heuristic purposes of combining a spontaneous indication of environmental protection/conservation with traditional measures provided statistically significant results. Environmental care was positively associated with concepts such as ecocentric environmentalism (Thompson & Barton, 1994) and consideration of future consequences (Strathman, Gleicher, Boninger, & Edwards, 1994), and negatively with individualism (Triandis & Gelfand, 1998). In addition, it showed expressive differences in the construction of semantic networks about “wind energy” and proved directly related to the social perception of pro-ecological commitment, as measured by the indication of classmates. The strategy presented here allows for a better understanding of people’s commitment to environmental issues, but also may ameliorate the communication process between researchers and final users of the knowledge so acquired, such as environmental educators and policy makers.