This communication reviews Cognitive – Affective - Personality research that have employed a social cognitive framework to study the dynamic processes by which personsituation interactions influence behavior across a range of environmental situations. Social cognitive theory provides a framework for better understanding how dispositions and situations influence motivational processes and behavior and for the integration of knowledge across areas of research that are closely related. The presentation includes analyses of the cognitive and affective motivational processes that mediate the impacts of different individual and situational factors on proenvironmental behaviour. Within the social-cognitive perspective the mediating processes that underlie and motivate behaviours – goals, attitudes, expectancies, attributions, affective reactions, and plans – are sources of coherence in person-situation interaction and cross-situational stability of behaviour. The paper unites a variety of related ideas, levels of analysis and methods using the social cognitive framework, investigate how they complement each other, and explore the opportunities for social cognitive theory to provide an integrative framework for environmental behaviour research. In a first moment, we will review the studies examining whether self-efficacy and intrinsic motivation are related with environmentally responsible behaviour. Research has analyzed the role of past environmental behaviour, self-regulatory mechanisms (self-efficacy, satisfaction, goals), and intrinsic and extrinsic motivation in relation to ERBs. This research has used self-report methods and has considered a multilevel perspective for the analysis. In a second moment, we will show the development of a short scale to measure proenvironmental motivation. The scale was developed from the scales of internal and external motivation to answer without prejudice of Devine et al. (2002) and the scale of motivation to answer of not sexist form of Klonis, Plant and Devine (2005). The Internal Motivation subscale referred to people’s concern with acting consistently with personally important pro-environmental standards. The External Motivation subscale referred people concern with acting pro-environmentally to avoid negative reactions from others. And finally, we will considerer a different view to create motivational processes, a motivational dimension of natural settings. Recently, the importance of the referring nature like motivational is had underlining. The evidences on this problem come from the study of the subjective feeling of entailment with natural settings; this it is the case of the studies on connectivity with the nature that has arrived to be defined as a specific characteristic that orients the performance and the decisions of the people. In this paper we will try to display a systematic scheme on the motivational paper of the nature and the predicting power that a naturalistic direction can have in other dominions of the human behaviour, with special reference to the scope of the proenvironmental responsibility. Also, a summary of the theoretical and methodological problems appears that raises the use of the naturalistic direction like an essential component of the profile of psychological performance of the people. In summary, goals and motives create stable and distinctive networks of relationships that shape how a person accesses symbolic and affective representations. Situations influence how and when cognitive and affective processes are activated.