According to specialists, human carbon emissions are responsible for present changes in climate. In order to attain a sustainable development with low carbon emissions our society’s behaviors towards the environment have therefore to be effectively changed. Considering that these changes rely on personal efforts – such as giving away certain comforts – they require considerable personal involvement; that is considerably lower in climate change (Lorenzoni et al, 2007; Lorenzoni et al, 2005) than regarding other prominent issues (unemployment, violence or health). A change at the behavioral level would be therefore the reflex at the personal level (Doise, 1982) of changes in the sociological level – by means of a social representations reconfiguration. This study aimed at observing the impact of induced personal involvement and interpersonal context on the experienced personal involvement and the ‘climate change’ social representation’s structure. Within a 2 X 2 between subjects plan, we manipulated (1) the representation’s enunciation context (a student’s or a national climate agency research) and (2) the induced involvement with climate change (strong of weak). Were measured (1) experienced personal involvement and (2) social representation structure. One hundred students at the Psychology Department of the Université Paris Descartes composed our sample. The context manipulation was based on the study presentation. In the student and official research conditions the researcher’s approach as well as the questionnaire style were different. The personal involvement manipulation was based on a small 2007 IPCC report paragraph stressing climate change’s consequences either on biodiversity or on mankind. The experienced involvement was measured with an implication scale; and the social representations’ structure was identified with a characterization questionnaire composed by 12 elements previously identified as part of the representation in focal interviews on climate change. Results: the representation is clearly structured around elements such as ‘heating’, ‘ice sheet melting’ and ‘sea level rise’. The context affected elements’ organization within the social representations’ structure: in the ‘formal research’ condition, the elements ‘pollution’ and ‘human action result’ are much more connected to other elements than in the ‘student research’ condition. This structural reor- ganization is even clearer when induced involvement is higher. Conclusion: a re-framing of climate change, increasingly accentuated by an induced personal implication, could lead to a representational reconfiguration that would eventually support more concrete conservation behaviors.