A change of individual behavioural patterns is seen as one of the main elements in confronting the challenges of global climate change. During the last two decades there have been a lot of efforts of informing the consumers about the importance of adapting to new habits in the fields of nutrition, mobility and energy use. In all of the three fields interventions with different elements – offering information or consultancy, using incentives, giving feedback etc. – have been carried out by different actors (city councils, NGOs, public transport companies etc.). However, so far it cannot be observed that there have been changes of the habits of everyday life to a greater extent. The presentation wants to give an overview about the intervention strategies which have been applied in the field of climate change or sustainable consumption in Europe concentrating on measures which are addressing the individual consumers. The interventions will be categorized according to their focus and the underlying assumptions about adequate strategies of motivating behavioural change. Many interventions, for example, concentrate on offering information or consultancy and address the rational, responsible consumer. Others offer incentives like vouchers, free tickets etc., trying to reduce transaction costs of behavioural change. A third strategy consists of motivating groups of neighbours or colleagues to enter into a competition about environmentally aware behaviour, relying on the effect of social norm. More complex interventions tend to combine several elements. Intervention strategies in the three fields, mobility, nutrition and energy use will be compared and conclusions be drawn whether certain types of interventions dominate according to characteristics of the fields. Although many interventions in this field have not been evaluated, the presentation will try to compare the existing results about the outcome of different types of intervention strategies.