Policy-making involves anticipating people’s behavioral responses to novel, not yet fully recognized challenges, such as a changing climate. Forecasting future behavior of individuals can best be attained based on their present behavioral performance. In the field of adaptation to climate change, conflicting goals will make this forecast to an even bigger challenge. As we presume an underlying relation between the status-quo of people’s conservation behavior and their willingness to adapt to changing environmental demands, ways of promoting a positive relationship will be tested. In a pilot study a tailored behaviour change intervention was tested in the context of an obligatory general studies program. On a weekly basis 100 students from various faculties attended conservation- related lectures by different experts. Before that their pro- environmental attitude was assessed based on a Rasch model. A shortened version of the General Ecological Behavior Scale (Kaiser, 1998) revealed a wide range of the students’ environmental attitude. Integrating the results from the first and second questionnaire, which was distributed after lectures’ midterm, half of the students received tailored behavioral conservation advices based on their individual attitude profile and norm group. The other half was provided with general conservation advices. After the series of lectures a final survey showed an increase of pro-environmental attitude for those who got tailored behavioral advices (p<0.5). In a first study 9.000 residents of four different municipalities in one of Germany’s federal states will be surveyed regarding their attitude towards conservation and climate adaptation and their subjective normative beliefs. In a second study 1.200 employees of different business sectors will be questioned on their specific job-related attitude towards climate adaptation and conservation. Based on these behavior records, we aim at developing various strategies suitable to help policymakers to promote proactive adaptation of individuals to climate change.