Ulsan is the largest manufacturing city located in the Southeast of Korea. Many global companies, such as Hyundai and other large oil and shipbuilding companies are headquartered in Ulsan. The city, which used to be more agricultural, was designated by the government as a manufacturing city in the early 1960s. Since then, a huge population moved to Ulsan, which now became the largest manufacturing city as well as the sixth largest city in Korea. Ulsan can be divided into the metro area, which includes the old residential district and the new residential district, rural area, and the industrial area, where all the major plants are located in. The uniqueness of each area is differentiated based on the demographic and socio-economic characteristics of the inhabitants, and it also influences the housing values or demand. The study was conducted to analyze the desired city images of households in Ulsan. The housing values were studied in each district and were used to compare the desired household image based on any demographic and socio-economic characteristics. From July 25, 2007 to August 20, 2007, 600 households were chosen as intentional judgment sampling and 500 of those were used for the analysis. The data was studied through descriptive statistics, cross-tabulation analysis, and analysis of variance. The household value did not vary significantly depending on the district and the common values were health, convenience, safety, privacy, economics, and family centurism. Households in the metro area considered site, symbolism, and economics as the most important factors, whereas the households in the rural area had the highest value in health. Overall, the desired city image was to achieve an eco-friendly city, especially supported by the households in the rural area. The fact that the households in the largest manufacturing city are supportive of an eco-friendly environment will be beneficial when creating the most ideal city image of Ulsan.