This paper aims to understand how a ‘housing culture’ as a predominant pattern can be shaped, and how it can contribute to socio-spatial outcomes in a market driven society which cannot make even economic development. A certain pattern of supply and demand, which may contribute to forming a particular housing culture, depends on the interaction between various actors in the market. As tracking these interactions in Korean housing market, the research tries to define a ‘housing culture’ using a mix of economic, sociological and cultural perspectives and to construct a conceptual framework of its impacts on questions of housing development. Korea has shaped a particular housing culture by certain relationship between the government and conglomeration during explosive economic growth since 1960s. Only large companies have been designated to the larger projects to achieve the mass production and to bring the large builders’ capital into urban housing markets, causing the predominantly standardised high-rise apartments and luxury producer-branded awareness with about 60% of national housing stock as dominant middle-class housing. These massive changes have been caused by ‘cultural cloning’ process that apartments culture has been cloned to everywhere. Old places are also followed by ‘cultural filtering’ process which transform the habitat of low class into new massive apartments culture of middle class and ending up segregation. Such phenomena would pose a question whether town-houses recently emerging in Korean market which have hitherto not been popular are to become accepted and how this will alter the predominant ‘housing culture’. Mainly, semi-structured interviews are undertaken to explain the emergence of a distinctive housing culture. Interviews are conducted with housebuilding companies, residents, policymakers, with complementary methods such as spatial analysis. This research attempts to provide a new way of thinking over existing housing research. Little research from a humanistic view has been carried at, and there is no question about why and how people prefer certain built forms, especially as high-rise apartments has been preferred and taken for granted during economic growth period. In consumer society, there exists another perspective of choice beyond ‘a housing pathway’ framework taken by Clapham as well as simple assumption of rational and universal views by mainstream economics. Certain interests and relationships of actors are important and the market’s role is increasingly pervasive to create distinctive lifestyles. Therefore, this paper suggests that a concept of ‘housing culture’ would be a key theme in housing research, and exploring a particular housing culture and its impacts on socio-spatial outcomes is an important agenda.