Broadly speaking, the regeneration of deprived communities within the UK has been centred around two key agendas: § Urban Renaissance agenda which has been traditionally design-led, focussing on physical, aesthetic and economic regeneration § Neighbourhood Renewal agenda which has focused on tackling social exclusion in the poorest areas of major cities These two agendas are seen by some social commentators as contradictory when they should be complementary (Amin et al., 2000). It is argued that regeneration practice which emphasises physical transformation can bring about negative social impacts where the redesigning and controlling of public spaces can reinforce problems of social exclusion, polarization and segregation (Lees, 2004). Despite the prevalence of community place in the literature on place and space theory (Devine-Wright, 2007), it has been further suggested that there is has been little attempt to integrate the concept of place and identity in regeneration policy and practice (Meegan and Mitchell, 2001) and in understanding the impact of physical transformation on local residents’ perceptions of place attachment, community identity and belonging. This paper presents findings from a research project which examined the notions of place and identity amongst residents within a regeneration area of the North-West of England. The regeneration area has witnessed significant amounts of visual transformation since the involvement of an Urban Regeneration Company, who in 1999 were tasked with developing a regeneration framework for the area and overseeing its implementation. Whilst the evaluation of regeneration programmes has involved the collection of quantitative baseline information, this research intended to capture the experiences of local residents using creative and innovative methods. A participatory visual approach was taken to this research and involved local residents documenting their experiences of living within a regeneration area through resident video diaries and photography. Local residents were involved in directing and controlling how they documented their own experiences through visual imagery. The research team worked alongside local residents to analyse the data and arrive at a co-constructed understanding of regeneration in the lives of local people. Local residents then presented their experiences to regeneration professionals, where the visual data acted as the stimulus for engaging local residents, the professional community and academics in active dialogue. The experiences of local residents indicated that notions of place and identity are vital to the well-being of residents within disadvantaged areas and that the reordering, reorganisation and control of space can have an impact on the success of regeneration initiatives. The findings indicate that urban environments are needed which help nourish sociability, encourage participation and help develop a sense of collective identity. However, the dynamics of place are complex and sensitive and need to be carefully managed within urban regeneration initiatives. Local resident’s experiences suggest that urban transformation, whilst physically transformative, can lead to the casual eradication of places which are vital to their sense of social and community well-being. This can lead to a diminution of a sense of place leading to an increase in social isolation, disengagement and exclusion. The concept of place as defined by local residents is more experientially based than urban developers and professionals, focusing more on community belonging, environmental familiarity and social identity. It is important that more comprehensive understandings of place, including those embedded in the lived experience of community residents and located within the realm of local politics inform processes of social transformation through urban regeneration, otherwise expensive development without tangible social change is a likely outcome.