According to the Council of Europe (2000), the landscape “contributes to the formation of local cultures and […] is a basic component of the European natural and cultural heritage, contributing to human well-being and consolidation of the European identity”.We know that the landscape experience can affect people in different ways, by influencing their aesthetic appreciation, health and wellbeing (Velarde et al., 2007), and includes identitarian implications, which are expressed by the Place Identity concept, addressing those aspects of personal identity which are connected to the places with which the individuals interact (Proshansky, 1983; Lalli, 1992). Places which are potential sources of identification can differ for the level of territorial scale, i.e. from smaller (e.g., one’s neighbourhood or city of residence) to medium (i.e., one’s nation) to broader (e.g., European Union or “Europe” or “the Mediterranean area”) levels. EP research literature on this topic has typically considered the smaller and medium levels, whereas little is known about the broader level.Starting from these assumptions, the present study aims to investigate whether prototypical European and Mediterranean landscapes are recognized as sources of identity for residents of a country which is both European and Mediterranean (i.e., Italy). In particular, both explicit and implicit identity responses toward Europe and the Mediterranean were analyzed.It was hypothesized that:H1) European landscapes trigger a higher score of implicit identification than Not-European ones;H2) Mediterranean landscapes trigger a higher score of implicit identification than Not-Mediterranean ones;H3) there is a positive relationship between respectively i) the implicit identification with the European landscapes and the explicit identification with Europe; ii) the implicit identification with the Mediterranean landscapes and the explicit identification with the Mediterranean.Participants (N=72 residents in the city of Rome, balanced for gender) had to perform 2 IAT (Implicit Association Test: Greenwald et al., 1998) tasks concerning respectively their identification with prototypical landscapes covering 2x2 different categories: European vs. Not-European and Mediterranean vs. Not-Mediterranean. For each category, pictures were balanced for the built/natural dimension: half of them represented built places, whilst the other half portrayed natural places (i.e., not including any kind of building).The 2 IAT tasks were randomized across participants (i.e., half of them performed the European vs Not-European task first, the other half performed the Mediterranean vs Not-Mediterranean task first).After performing the IATs, participants had to fill in a questionnaire including the Graphical Identity Scale of Bergami and Bagozzi (2000) related respectively to Europe and the Mediterranean.Implications of the results, which confirmed the three research hypotheses, will be discussed.