Introduction: In my PhD work I will focus on environmental activism as a specific form of pro-environmental behaviour. Stern's (2000) typology distinguishes environmental activism as a specific form of pro-environmental behaviour and defines it as active involvement in environmental organizations and demonstrations. Explanation of environmental activism will be approached from two different but complementary perspectives. First, I will approach this issue from the perspective of moral theories like Schwartz's (1977) Norm activation model (NAM) and Stern's (2000) Value belief norm model (VBN) which both state that personal norms are the direct predictor of pro-environmental behaviour. Lack of explanatory power of environmental activism that was offered by these moral theories encouraged me to look for additional explanation which I found in the theoretical tradition of collective action research. Specifically, I plan to include the motives of group efficacy (individuals’ beliefs that the group is able to achieve group goals through joint effort) and justice (i.e. perceived injustice which derives from the violation of absolute moral principles) in the model of environmental activism that I plan to test.

This part of thesis is still in the preparation phase since I started my PhD studies this year. Most likely, research participants will be recruited through different organisations that are active within my local community on different forms of environmental protection issues. The idea is to recruit participants from organisations that differ in their work strategies and agendas (e.g. whether they advocate radical or more gradual/reformist approach). The study will most likely be conducted via self-report questionnaires involving standardised instruments and analysed using appropriate form of structural equation modelling. There is also a possibility of using a mixed methodology design with additional qualitative strategies being employed in order to enhance research quality.

Besides investigating whether combination of two theoretical approaches leads to a greater model fit, the comparisons of groups that differ in their approach to environmental issues on different psychological variables might also be interesting.

Considering impact of different forms of pro-environmental behaviours, a prevailing focus on private sphere pro-environmental behaviour within environmental and conservation psychology is a shortcoming. I believe that perspectives, theories and models that moral and collective action theories are offering might complement each other in a fruitful way and provide a better basis for understanding of environmental activism as a highly important form of public participation.