In accordance with current increase of the Korean government's effort keeping their regional identity, and developing identical street environment resources, lots of bureaucratic projects developing design guidelines have been ordered at once.However, if geographical and humanistic resources and urban design policies of each local government cannot deeply grasped, only results of similar contents without differentiation among the regions can be produced. Therefore, this study was conducted as a study which draws regional identity by image vocabularies so as to secure differentiated street environment of Gimhae-si, a representative historic city of Korea. General environment analysis and city image analysis were conducted for spatial range of the whole administrative districts(463.3㎢) of Gimhae-si. To grasp general city image of Gimhae-si which is the object area, awareness of local residents, sensitive vocabularies of city's representative image, number of external visitors for famous spots, etc. were investigated and examined. Gimhae-si is located in Gyeongsangnam-do southeastern region and natural beauty of the Gimhae plain, Nakdong River, etc. is preserved and there are abundant cultural heritages of Gaya. And, they secure them by developing as urban resources such as cultural facility, festival, etc. Socially, they have international characteristics such as foreign visitors, multicultural families, etc. In addition, sensitive vocabularies of city's own image were evaluated.

As the result, 'graceful', 'traditional', ‘gorgeous', 'gentle', 'leisurely', etc. were finally drawn among the total 310 vocabularies. On the other hand, for Gimhae-si public spots visited often, there are birthplace of president Roh(1,294), Gimhae Arts and Sports Center(846), Jangyu Deacheong Valley(653), Daeseong-dong Tombs(369), Kimhae National Museum(297), King Suro royal tomb(220) in order. So, they are thoroughly individual and show streetscape showing an original plan for the harmony with other landscape factors.