The presentation investigates the issue of food quality and price as criteria of food choice in the case of Romania. Given the country’s less advantageous economic status, Romania seems an ideal candidate for researching the potential conflicts between such criteria of food choice. As the analysis is built on the data of the Special Eurobarometer 389, some comparative findings are also presented between Romania and the rest of the EU, particularly, the EU 15 and the EU 11 (EU 12 minus Romania) country group. The results show that in Romania the manifest variables of food choice criteria are split into two latent constructs: quality related aspects on the one hand and price on the other, while in the case of the majority of other countries from of the sample price enters the same dimension as quality. Thus, on the macro-level we can conclude that Romanians’ food preferences are double rooted and fit a quality vs. price model. Once the socio-demographic determinants of these two preferences have been thoroughly investigated we are able to confirm the role of Bourdieu’s distinction regarding the influence of social class on these preferences. In Romania, similarly to Europe, price-preferences are entrenched in the respondents’ precarious socio-economic status, while the preference for quality seems to be a habitus specific for higher social status. The most salient difference between Romania and the two country groups is the fact that in Romania, neither age, nor gender, but solely socio-economic background and place of residence have an influence on the researched preferences.