Every person has a different level of energy consciousness. To reach every person with an appropriate intervention it is useful to know the level of consciousness. Therefore, according to different environmental consciousness definitions (e.g. De Haan & Kuckartz (1996), Spada (1996)) and scales (e.g. Schahn, Damian, Schurig & Füchsle, 2000), the construct “energy consciousness” will be defined and an appropriate questionnaire will be constructed. The scale will, amongst others, include knowledge about sustainable energy using behavior, knowledge about consequences of behavior, problem perception, social and personal norms, values, self-efficacy, attitudes and self-reported energy using behavior. One central aim of this research is to identify the differences in energy consciousness between various groups, e.g. people working in ecologically focused organizations and members of the general public. Furthermore, research questions will include whether there are any correlations between the energy consciousness and the willingness to invest in renewable energy properties or funds as well as the engagement with citizen’s initiatives or environmental associations.

The questionnaire construction will be based on the classical test theory. Data collection will take place within a research project in Germany, where up to 2000 persons in 4 different regions will be asked to participate. It will be sought to collect data from a heterogeneous sample. Data will be analyzed with factor analyses, correlations and structural equation. The obtained product of the dissertation will be a valid and reliable questionnaire that successfully discriminates between higher and lower energy awareness. Furthermore, the designed energy consciousness questionnaire will be a practical instrument to measure a change and therefore the success of an intervention, not only in e.g. energy savings but also in the increase of personal consciousness.

References

  1. Haan, G. de, Kuckartz, U. (1996): Umweltbewußtsein. Denken und Handeln in Umweltkrisen. Opladen: Westdeutscher Verlag.
  2. Schahn, J., Damian, M., Schurig, U. & Fuechsle, C. (2000). Konstruktion und Evaluation der dritten Version des Skalensystems zur Erfassung des Umweltbewusstseins (SEU-3). Diagnostica, 46 (2), 84-92.
  3. Spada, H. (1990). Umweltbewusstsein: Einstellung und Verhalten. In L. Kruse, C.-F. Graumann & E.-D. Lantermann (Hrsg.), Ökologische Psychologie (S. 623-631). München: PVU.