In general, the literature about wind farm acceptation shows that the introduction of a wind farm in the lives of its neighbours is an external conflictive element, in many cases not welcome. The construction of a wind farm in a space means a physical transformation impossible to go unnoticed, not only physically but socially and psychologically. This insertion causes a transformation in the place of people’s lives, affecting significantly place bonds and altering social representation of the place. The aim of this study is exam the relation between social acceptance, place bonds and social representation of the place in the process of a wind farm construction in three different phases of construction process. Meanwhile, considering the total framework of this research, in this occasion we will present just preliminary results about wind farm construction phase. Therefore, 25 semi-structured interviews had been done to the habitants of a population that took in the first large wind farm of their region, located in south of Brazil. In order to develop, content analysis categories were created based on literature about renewable energies and the concepts of social representation, cognitive dissonance, place bonds (place attachment, place identity, place dependence, appropriation of space), understood as a complex process, dynamic, conflictive and holistic (Di Masso, Dixon & Durrheim, 2013, Lewicka, 2011, Pol, 1996, Seamon, 2013, Vidal & Pol, 2005). As more noted preliminary results, we observed a majority acceptation of the wind farm, confirming previous studies in Brazil (Improta & Pinheiro, 2011). In spite of this, in present study two cases of NIMBY were detected. We confirm, as evident in literature, the complexity and the dynamism of the place bonds, as the process of wind farm construction has improved the tie of majority of local people with the place they live, as well as the importance of careful planning when changes on the physical structure are proposed (Seamon, 2013). In that sense, disruption of place attachment has been found as described by Brown & Perkins (1992) and Devine-Wright (2009), although the results obtained in this study do not confirm the order of phase process proposed by the last author. Moreover, for some interviewee the place bond is more functional than affective, showing signs of of place dependence (Stokols & Schumaker, 1981). The positive wind farm representation seems to be less related to place identity of these interviewees, than interviewees with more solid affective bond. In general, the wind farm project supposed increased place attachment and a more positive social representation of the place they live. It is possible to conclude that specific social factors of each place (like economical, sociohistorical, educational), the level of place bonds, the active participation of decision making, the economic and structural benefits, and positive social representation of the wind farm as a symbol of progress, are elements that made this project differently welcome by its neighbours compared to general literature about wind farm acceptation.