Introduction: Perceptions of both professionals and non-professionals regarding high-quality architecture are utmost divergent in the Romanian working environment. These divergencies, as well as the lack of basic definitions and common ground in the assessment of the built environment of high-quality often leave the architect isolated from the actors controlling the architectural product. The consequence is an empirically built environment, desolate, without direct involvement of professionals, in which the high-quality architectural object appears as a strange exception, paradoxically out of context.

There are major differences in the perceptions of those involved in the making of architecture, and harmonizing and directing them towards a set of generally recognized values is a key factor in increasing the quality of the Romanian built environment.

This paper aims to focus on housing design and construction, the type of architecture to which investors are mostly emotionally attached. Also, housing is the architectural program with the most notable representation within the built environment of the last two decades, maintaining the upward trend even today, despite the economic downturn.

In the field of architectural practice there are systems to measure and certify quality that were developed by institutions in economically developed societies. The purpose of these systems is to stimulate the creation of high-quality architecture, but they seemingly have a reduced influence on the quality architecture.

The majority of theoretical studies that address the topic of quality in architecture have a humanistic approach. However, the last decade shows a growing interest in the theoretical approach of architecture from the perspective of neuroscience. The first academic institution with the scope of understanding the ways in which architecture influences directly through the brain, our way of living (Academy of Neuroscience for Architecture, San Diego, USA) has been founded in 2003.

Method: the study focuses on research from an environmental psychology and neuroscience perspective, of the ways in which housing demands are generated and in which we imagine and demand our personal house to be designed.

Methodology: bibliographic research in the fields of habitation, neuroscience and environmental psychology; case studies.

Results: Substantiating a methodology for interdisciplinary approach to housing projects with the scope to improve quality of residential built environment and to establish an open dialogue between architect and client, by discovering the way in which each of us imagines the ideal dwelling.

Discussion: Addressing the issue of client-architect dialogue form sociological and psychological perspective.

Topics of concern: selecting the appropriate study structure, appropriate research methods of related fields: environmental psychology, neuroscience, sociology.